Ever wonder what a day in the life for a Social Media Coordinator is like? Read on to find out what Gabby does in a typical day!
5:45am Wake Up Call: Since I am in prep for my bodybuilding competition, I start every morning with cardio! This gets my day going and wakes me up—it is also nice to see New York City empty so early in the mornings!
9am Get to the Office: This is when I usually arrive at work. Right when I get here I am starving, so I make my usual breakfast of egg whites and oatmeal with a banana. I log onto Instagram, Facebook, and Twitter and start chatting with our customers. This has to be my favorite part of my job—I love communicating with everyone and having conversations about one of my favorite foods…ice cream!
12pm Snack Time & New Projects: Around this time, I am finished with all the direct messages and comments on our social media platforms and I am ravenous. Since I am in prep, I usually have cucumbers with seasoning salt or Greek yogurt with cinnamon.
I keep an eye on our social media accounts, but this is my time to focus on other projects I have going on, like Twitter. I look at tweets the team has brainstormed and schedule them accordingly into our marketing calendar. I personally love Twitter, so this is one of my favorite parts of the day because it allows me to be as creative as I want!
1pm Meetings: At Enlightened, we always have something up our sleeves. These meetings are for discussing current projects, what everyone within the marketing department is working on, or coming up with new ideas! Being a part of the Social team, I get to assist with the content that goes on our social media platforms. We have a meeting for social content, discuss different ideas, or brainstorm trends we think our audience would love. I always love looking at Tumblr and Pinterest for some inspiration and it is awesome to see what everyone else comes up with.
On Fridays, we plan our Instagram Stories for the next week! We go through our marketing calendar, look at what we have coming up, and try to plan a Story to reflect that day. We get fun with it, including individuals in the office, so our audience can see some behind the scenes action! One of the best Stories we have done has to be with our inventory analyst, TK, when he was timed on how fast he could eat a pint. It was hilarious recording him and I loved the MTV Cribs-esque filming we did!
3pm Lunch: I always eat lunch around 3pm because I use this as my pre-workout meal. I usually have chicken, asparagus, and an apple while everyone eats deli sandwiches and pasta bowls. Can you tell I am jealous?
This is the time my co-worker and I usually create one of the Instagram Stories we thought of the week prior. We either ask Creative to design something for us or we get to decorate it ourselves! We plan the text, the GIFs, and what colors to use! We definitely like to have fun with it and it is awesome when our followers respond well to what we create.
5pm Head to Gym: Time to leave for work and maneuver my way around the hectic subway platforms to get to the gym! I always head straight to the gym to do my lift after work.
7pm Dinner: After the gym I go home to eat dinner while bingeing Shameless on Netflix and catching up with my friends and fam about their day. I will check in on Enlightened’s social media platforms to see if there is anything urgent to answer, or if I have a huge project or presentation, I will continue to work on that.
Hope you enjoyed reading about a day in the life of a social media coordinator! Definitely say hi the next time you comment on a Facebook post or DM us on Instagram. I’ll be sure to write back!
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