Ever wonder what a day in the life for a Director of Sales is like? Read on to find out what Alex does in a typical day!
7am Wake Up: Every night I set two alarms for two minutes apart. One for 7:15am and one for 7:17am. Despite this, I typically wake up around 6:45 or 7am, when my cat Coco starts walking on my neck and face in hopes of an early breakfast. At her command, I get out of bed, put in my contacts, and let her lead me down the hallway toward the kitchen, where she eagerly awaits the scoops I place in her bowl. Once she’s fed, I can start my morning ritual: coffee. This is likely the most therapeutic part of my day. I use a Chemex to brew, which affords me 10-15 minutes of empty headspace to think about how my day needs to be structured, what my priorities are, etc. For years I’d wake up and immediately check emails from bed–a habit that created a lot of psychological stress and discombobulation as I then stumbled nearsighted from emergency to emergency for the rest of the day, never achieving any particular goal. I don’t do that anymore.
7:15am Start the Day: Coffee is done. Time to walk into my office and power up. Because I work in California and our office is based in New York, I’ve become accustomed to beginning my day with catch up (read: in a light panic). I refresh Chrome and hold by breath for a moment as chats and calendar notifications come flooding in. When these stop, it’s time to comb through what NY has been working on for the last three hours. On a day with no urgent matters, I’ll spend 20 or 30 minutes reading and responding where needed before moving on to other tasks.
General rule of thumb: mornings are for requesting what I need, afternoons are for check-ins or west coast calls, and evenings are for taking care of strategy or creative tasks.
8am Catch Up with NY Team: I schedule calls and make requests from our team internally or our broker partners. My hope is that by sending out these requests first thing, it will give everyone enough time to come back with an answer by EOD. If they get back to me by 5:00pm, I can work on any assets or questions they need in the evening and send it out that night or the next morning for a response from them the next day. Rinse and repeat.
10am-4pm Meetings: This time slot is filled with meetings and emails peppered between calls. 2pm-4pm is usually geared towards answering emails from the morning or putting together follow-ups from the days’ phone calls and meetings. Late afternoon has always been a mentally “spacey” period for me so I try to budget my simpler tasks at this time. For this same reason, I do everything in my power to avoid scheduling buyer meetings at this time.
4pm-6pm Power Down: Everything usually gels back into place around 4, so I take the next couple of hours to press out any creative or strategy-based preparation. Because of the East/West time difference, this is a quieter time; I get fewer notifications and can really focus…it’s is my favorite part of the day and probably the headspace in which I do my best thinking.
Last week I bought a small Armitron digital watch–it’s the same watch I used to wear when I was 14 or 15. It just shows the time, has an alarm, and a stop watch. It’s primitive next to a Fitbit or an Apple Watch, but its simplicity makes it extremely practical. I’ve started timing how long I spend on all my activities, and though it hasn’t yet changed anything about my habits, it’s pretty interesting to see what tasks take me the longest, where I get stuck, where I get distracted, etc. The goal is to eventually be able to boost productivity, but we’ll see. If nothing else I’ll use it how I did as a teenager: to time sprints.
7pm Workout: On good days I run. The only way to shut up my mind after hours of obsessing over one thing is to force it into submission, and the best tools for that are heat and exhaustion. I’ve never been a terribly serious runner; I ran in high school and have casually carried it with me ever since, but sometimes the only way to quiet a racing mind is to literally outpace it. I try to get out at least a few times a week. My favorite part comes after: sauna (one of my goals is to have a personal sauna someday).
10pm Bedtime: Now the only thing left to do is sleep. I always shower at night and feel oddly passionate about bed cleanliness. I actually have real trouble sleeping if I don’t shower, or don’t have a full water bottle on my nightstand. I set my two alarms (two minutes apart) and pick a podcast, which drags me into slumber over a 35 minute sleep timer.
That’s my average day at Enlightened! Now Coco and I have to rest up to do it all again tomorrow.
Did you know we have 30 Enlightened ice cream flavors?
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